Are Product Review Sites Profitable?

04 Mar

To create product review sites or to not create product review sites, that is the question!

The infamous question: are product review sites actually profitable? Are they actually worth making? Without further adieu I’ll give you the answer: yes, but as to not annoy you with a one-word answer, let me further explain. Let me also say that I’m speaking from experience. Over the past year I’ve built up a “fleet” or “network” of 14 product review sites. After building the first, I wouldn’t have moved on to the second, third, fourth, and so on, if it wasn’t worth my time. Speaking of time, I’ll also explain in this post the value of outsourcing parts of your product review sites (see point 3 below!). After considering what information I have for you below, hopefully it’ll convince you to take action! After all, earning money online only occurs when you take action – and not only when you take action, but take real, big action. This involves time, a small (or large) amount of investment (depending on what venture you decide to take up), and dedication. No one ever made money over night online – it doesn’t happen – and because of this, patience is also extremely important.

There are 5 main reasons why product review sites are profitable and worth your time to build.

1. Obviously, the $$$. You wouldn’t consider making product review sites if they didn’t earn money. And honestly, they do. Some niches more so than others, of course. It’s always a balance: high-paying niches but low-converting vs. low-paying but high-converting. There’s really no right answer – it’s more about preferences. For me, I like the ones that pay out big. I like $100+ commissions, but surely I won’t be mad with a $60 or $70 commission any day of the week. There’s also the option to go after commissions based on leads or sales. A lead can vary on what is required to be “considered a lead”, for example, some companies will only require the person to submit their email. Other companies may want credit card information. Clearly a big different. Then there’s commissions for every sale you generate, and naturally these are going to have higher commissions. Think about it – if you were a company owner, would you pay more for an email or a sale? On the other hand, converting leads are much, much easier. It’s back to the scale – weighing low commissions and high conversions vs. the vice-versa.

2. Residual income potential. Sweet words to your ears, right? Making residual income is a beautiful thing, especially when it’s online. You can set up your product review sites and kick back. For the most part, your job is done – upkeep is all you have to do from thereon out… and honestly, it’s not time consuming (at all). Some people think, for example, link building is a daily thing or else your website falls off Google. Or, that you must make a post every day on your blog to get anywhere. This is not true. It’s about quality. One high-quality link to your site per week is better than a “junky” link to your site every day. Also, one beautifully written 1,000 word article per week is better than a 400 word poorly-written twice a week. Sorry about the tangent – back to how product review sites can produce residual income for you. The reality is, some niches are going to stick around for a long, long time. Take web hosting, email marketing, and payday loans, three of my favorite niches. They’ve been around for many years and aren’t going anywhere fast. While new companies may come out, old ones that are extremely successful now will still exist (take HostGator, AWeber, and 100DayLoans, for example). The reason these sorts of niches are great too is that, unlike microwaves, a new model won’t come out every other month meaning you need a new post or else you’re “outdated”. These companies may change pricing and features once in awhile, but that’s easy to keep up with.

3. Your time vs their time. I couldn’t have created 14 product review sites all by myself. After around a month, all the sites had over 10 posts (most of which were reviews, some blog posts) on them. Each post was over 500 words. That’s 5,000 words per site, 14 sites, that’s 70,000 words! That on top of SEO, link building, creating a social presence, there are only so many hours in the day! Moral of the story: outsourcing. There are many great ways to find people to outsource work to. For example, Warriorforum.com (Warriors For Hire section), Elance.com, and oDesk.com, to name a few. There are people to write articles, do graphic design, perform SEO, and literally anything else. Plus, it doesn’t cost much. There are literally hundreds of companies and small businesses you can find that have offices of workers in places such as India (with really kind people, too), that you talk to, they find what you need, and they work. You pay hourly (around $5/hour, some times less, some times more, depending on the quality of their work). You can communicate on Skype or on a messenger, and with some of these companies having thousands of happy customers whom have provided feedback and ratings, you know which sources are legitimate and which aren’t. If you can pay $5 for a review (say it takes them an hour to write), and that review brings in $40 or $100 per month, talk about a return on investment!

4. You provide information, everything else is hands-off. If you sell your own product or service, you need to provide support, give refunds when need be, build your brand, and much else. When you own product review sites, there’s none of that. You’re providing information. What people do with that information can potentially guide them to purchase a product, but then everything else isn’t on you. If the person has questions about the product or any trouble with it, they contact the manufacturer, not you. For obvious reasons this is a good thing for you. It saves you time and energy and has absolutely no cons – so I’ll stop there with this one!

4. The more you have, the more you make. You can make one product review site, but you can also make one every week. After you’ve made a few, the process becomes very simple. Especially when outsourcing your article writing, the rest of the process is quite simple. Plus, when you use the same theme on WordPress for all your sites, the process becomes that much easier – and yes, I do recommend using WordPress. It’s very clean and easy to edit (even for those lacking HTML know-how). Something important you have to consider is whether your fleet of sites will be niche-based or product-based. Maybe you want both, or maybe you want to stick with one. Niche-based would be, for example, web hosting, email marketing, and payday loans and discussed above. Product-based would be a specific web hosting company, email marketing service, or payday loan site. One product (or service), that is. I prefer niche-based as a company could go out of business or a product could become obsolete from new models being released.

To pull everything together and close the post, let me reiterate: product review sites are profitable. I absolutely suggest you start researching niches, products, soaking up as much knowledge as you can (check out my other blog posts!), and take action. You won’t regret it when you wake up every morning and see commissions adding up. Making money while you sleep is a great feeling.

– Ross Cohen, Owner of HighConvertingPLR.com

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